That’s Mascara! - High-definition curling mascara

Get ready to say wow with That's Mascara!, the high-definition¹ curling mascara².
Thanks to the curled brush design with its innovative two-shot technology, you'll get gravity-defying curl³ for optically larger and more open eyes³.
The dense and soft conical bristles, in combo with the high-performance texture, comb and define each and every lash while intensifying³ and deepening³ the look for a stunning effect!
Its super-black³ enveloping formula³ is easy to apply and layer³ for a clump-free³ and long-lasting result up to 12 hours⁴.

Texture: fluid
Effect: curling¹ and high definition²
Duration: long-lasting up to 12h⁴

Benefits

STUNNING LOOK
Curled¹ and highly-defined² lashes with fan effect⁵ open and intensify the look³, making the eyes optically bigger and more open³ for a super-wow result!³

CURLING
The curved brush, made with innovative two-shot technology, is designed with a rigid core surrounded by extremely flexible and soft bristles to lift and separate even the finest lashes with extreme precision.
Lashes are gently lifted and curled from base to tip increasing curvature up to 26.6%¹.

HIGH DEFINITION
The buildable texture³ in combo with the conical and super-soft bristles, shorter on the tip, allows for comfortable and precise application even in the inner corner of the eye without clumping³ and smudging while combing and separating lashes perfectly for an amazing fan effect⁵.

LONG-LASTING
Long lasting for up to 12 hours⁴, texture adheres perfectly to eyelashes for a flawless durability.

1 Instrumental test performed on 20 subjects showing a statistically significant decrease in eyelash curl angle of -26.6%.
2 Clinical evaluation showing the defining effect in 100% of the 20 subjects enrolled.
3 Positive perceived outcome derived from a self-assessment test carried out on 20 subjects.
4 Clinical evaluation carried out on 10 subjects showing excellent durability 12 hours after application.
5 Outcome perceived by 20 subjects in a self-assessment test and clinical evaluation showing the defining effect in 100% of the 20 subjects enrolled.

How to use

Start at the base of the lashes and distribute the product until the entire ciliary arch is covered, both upper and lower.

Clio's tips

Start by applying mascara with the concave part of the brush to curl the lashes, then comb them with the convex part to volumize them.

Consumer results

Clinical instrumental test:

• +26% of eyelash curl*
• 100% of subjects have defined lashes**
• Long lasting for up to 12 hours***

*Instrumental test performed on 20 subjects showing a statistically significant decrease in eyelash curl angle of -26.6%
**Clinical evaluation showing the defining effect in 100% of the 20 subjects enrolled
***Clinical evaluation performed on 10 subjects showing excellent durability 12 hours after application

5-day self-assessment test*:

• 100% of subjects claim to have a WOW look
• 100% of subjects claim that their eyes are more open
• 100% of subjects claim that their eyes are bigger
• 100% of subjects claim that the curl of the eyelashes defies gravity (eyelashes stay curled for a long time)
• 100% of subjects claim to have a fan effect eyelash (they are all more defined and combed out)
• 100% of subjects claim that the look is more intense and deeper
• 100% of subjects claim that the product is easily buildable
• 100% of subjects claim that the texture of the product is enveloping

*Self-assessment test based on the perception of 20 subjects after 5 days of use

21-day self-assessment test*:

• 100% of subjects claim that lashes appear more defined after application
• 100% of subjects confirm buildable formula and effect
• 100% of subjects claim that the right amount of product is picked up
• 100% of subjects claim that black is intense
• 100% of subjects claim that the product is easy to apply
• 100% of subjects claim that the brush is the right size and covers all lashes well
• 95% of subjects claim that lashes appear more curled after application
• 95% of subjects claim that mascara has a good durability
• 95% of subjects claim that mascara is comfortable on the lashes throughout the day
• 95% of subjects claim that lashes appear well separated after application
• 95% of subjects claim that they would include this product in their beauty routine
• 95% of subjects claim that they would recommend this product
• 90% of subjects claim that mascara is easily removed
• 85% of subjects claim that no clumps are formed by layering the product

*Self-assessment test based on the perception of 20 subjects after 21 days of use

Product specification

Vegan formula
Dermatologically tested
Ophthalmologically tested
Long lasting
Size 11 ml
Fluid texture
PAO 6 months

How to dispose

BOTTLE + WIPER 7 PLASTIC
CAP 7 PLASTIC
BOX PAP 21 PAPER

CHECK YOUR MUNICIPALITY'S DISPOSAL REGULATIONS.

Made in Italy

Created and formulated by Clio together with her Team, That's Mascara! is produced entirely in Italy.

Mission & Values

ClioMakeUp pays the utmost attention to the quality of the finished product. We work with certified Italian manufacturers that use raw materials of controlled origin. You can find more information on Mission & Values.