Pura Vida

Slow pace and tropical landscapes: this time I wanted to give free play to my imagination to give you a sun-kiss that smells of dreams, freedom, energy, and...PURA VIDA 🏝

CuteLove velvety blush in the Pura Vida shade is a colour hymn to the joy of a plain make-up. With its silky and melting fall-out-proof texture, I was finally able to recreate on my face the wonderful warm shades of a carefree day spent under the first rays of a tropical sun ☀️

The second-skin and long-lasting Vegan formula of my Pura Vida blush is a blast of grit with a careless touch: I designed its shades to bring out your most creative soul.

Dream big with an immediately relaxed and brightened glance thanks to the “insta-relax” OhMyLove concealer and moisturised, volumizing, and naturally defined lips with a veil of CoccoLove Lip Balm&Glam in your favourite shade. My sincerest wish for you is PURA VIDA 🎉

Pura Vida is

Vegan
Dermatologically Tested

Designed in NYC / Made in Italy

Pura Vida was designed in New York City 🗽 by Clio and her team and produced 100% in Italy 🇮🇹

Keywords

blush, cute love, vegan